To understand Pedro, you need to understand his history. He was not exactly supposed to exist. His parents, exhausted by failure, were considering giving up. Years of trying had yielded nothing but disappointment. But stubbornness and a brand of irreverent bravery, which Pedro would ironically sport years later, refused to admit defeat. On the ninth attempt, triumph persevered. A test-tube birth. A long-shot success. Against the odds, Pedro was born—healthy, present, undeniable.
At this point, his parents' attempts were perfunctory because they had largely given up hope. Yet, Pedro was born later that year in Curitiba, Paraná, in the south of Brazil.
His father, Fernando, is a Gaucho. His origins are in a rural background. Fernando was raised on a large cattle ranch in Rio Grande do Sul, in the district of Curral Alto, outside of the small city of Santa Vitória do Palmar, just 10 miles from the Uruguayan border. On the ranch, Fernando behaved as a rebel with a work ethic—he would party all night and return to the farm at dawn for a full day’s labor. You could say defiance and hard work are in the family DNA.
His mother, Daniela, is a lawyer by trade, which didn’t help Pedro become any less opinionated. Pedro remained an only child. As the son of a lawyer with the heart of a Gaucho, he questions everything—nothing should be taken at face value.
Pedro has a deep fascination with mythology and street art. He is interested in what he calls a modern mythology and believes creativity is achieved through iteration, repetition, and discipline. A farm is iterative, repetitive, and disciplined—just like art.
Pedro feels that art is the world's most powerful form of democracy.