To understand Pedro, you need to understand his history. He was not exactly supposed to exist. His parents, exhausted by failure, were considering giving up. Years of trying had yielded nothing. But stubbornness and a brand of irreverent bravery, which Pedro would ironically sport years later, refused to admit defeat. On the ninth attempt, after almost a decade, triumph persevered. A test-tube, IVF birth. A long-shot success. Against the odds, Pedro was—healthy, present, defiant.

At this point, his parents' attempts were perfunctory because they had largely given up hope. Yet, Pedro was born later that year in Curitiba, Paraná, in the south of Brazil.

His father, Fernando, is a Gaucho. His origins are in a rural background. Fernando was raised on a large cattle ranch in Rio Grande do Sul, in the district of Curral Alto, outside of the small city of Santa Vitória do Palmar, just 10 miles from the Uruguayan border. On the ranch, Fernando behaved as a rebel with a work ethic—he would party all night and return to the farm at dawn for a full day’s work. You could say subversion and hard work are in the family DNA.

His mother, Daniela, is a lawyer by trade, which didn’t help Pedro become any less argumentative. Pedro remained an only child. As the sole son of a lawyer with the sense of duty of a Gaucho, he questions everything—in resistance, he finds his past, his present, and his future.

Pedro has a deep fascination with mythology and street art. He is interested in what he calls a modern mythology and believes creativity is achieved through iteration, repetition, and discipline. A farm is iterative, repetitive, and disciplined—just like art.

Pedro feels that art is the world's most powerful form of democracy.